Thursday 30 October 2014

SEHRISH IRUM SEHRISH IRUM Kindle Unlimited: Worth $10 a month, but needs more books











I’m not ashamed to admit just how excited I was when Amazon announced Unlimited this summer. I read a lot. Perhaps an unhealthy amount — at home, on the train, at restaurants and coffee shops and at the gym. I burn through books like the dystopian government in Fahrenheit 451.
Granted, I grimaced at the prospect of paying $10 for yet another online subscription, but given the amount of money I pump into Amazon’s e-book store on a monthly basis, Unlimited actually sounded like the opportunity to save some money in the long run.



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Tuesday 11 June 2013

Sehrish Irum Five Writing Tips that Can Double Your Salary

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It is impossible to overstate how much we rely on written words to get what we want. Are you making your writing as powerful as possible?
By improving your writing, you will change the arc of your career. You can literally double or triple your salary, because effective leaders get paid much more than "muddled thinkers."
Your first reaction may be to doubt my salary claim, but let's start with your resume. A well-written one can be the difference between a big job and a dead-end one. Now consider what you do for a living... effective writing can make a huge difference. For example, a researcher who can write effectively might get five or even ten times as many grants over the course of her career.
If you are an up-and-coming leader, the ability to use words to motivate others can easily double your rate of advancement. We all know people who are obviously intelligent, but just can't seem to consistently offer a series of actionable recommendations. Such people aren't worth nearly as much as their colleagues who communicate with clarity.
Print out this "business writing cheat sheet" and use it whenever you have to create a powerful document... even if it is just a short email:

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1.) Have a repeatable message. Most of the stuff you read has no clear message, which makes it nearly impossible to repeat. In our digital age, being easily repeated is the difference between fame and forgotten.
To give you one example, search engines put clear and focused pieces much higher than random and rambling ones; this fact impacts all business writing, even pieces that will never be posted online.
Creating repeatable messages is one thing it takes to deliver on the premise of my headline. In most companies, it takes more than one person's agreement to double your salary. The people who control your fate must be able to easily grasp both your messages as well as the value you add.
Ask yourself: why am I writing this piece? What do I want the reader to learn? Even more importantly, what do I want the reader to do after reading what I wrote?
2.) Know your audience. If you write everything in the same style, you are - sorry - an ineffective writer. You must adapt your style and approach to match the needs of the people you wish to influence.
The odds are that your boss doesn't think like your subordinates, or your friends. The people in Accounting don't think like the people in Marketing.
Some of us like facts and figures, others crave stories.To get a message into someone's brain, you have to package it in a form they can process. For some people, that means using 100 words or less; for others, it means including three pages of support materials.
Ask yourself: who is going to read this, and how do they think? To get a clue, re-read anything they have sent to you.
3.) Be powerful, not passive. Powerful professionals DO things; they don't sit passively while others take action. But huge numbers of professionals write in the passive tense, like this:
After careful consideration, our department's new operating policy was approved this morning by the management team.
What a lousy way to try to get others excited. Far better to write:
We just created five simple principles to make daily life in our department easier and simpler.
Whenever you write, show people how and why to take action. Demonstrate that you are doing the same. Empower others. Get them moving ahead.
4.) Use examples. Without examples, your words are little more than abstract thoughts, and most people ignore abstract thoughts. There are good reasons for this; we all have daily pressures, and if you don't know how to implement an idea, it isn't useful to you.
Examples show readers how to implement your ideas.
If you are suggesting that your boss approve a new expense, tell him or her why the expense is such a good investment and give examples of how it will support your group's goals.
Every year in my town, the Board of Education fights for more money from the Board of Finance. And every year, concerned parents stand up and give heartfelt examples of how children will be hurt if the school budget is cut. Such stories don't always work, but without them our school budget would be much smaller than it is today.
5.) Use more pictures and fewer words. There's a reason why nearly every LinkedIn article starts with an image; more people read articles with images.
The same is true for nearly every document. Some people think in pictures, others in words. If you fail to include pictures, you will fail to reach some people. Plus, you can use images to draw attention to your key points.
Just as importantly, don't waste words. In fact, you might want to write "don't waste words" right above the screen on all your digital devices. I'm serious. Only use as many words as is necessary to get your point across clearly, and no more.
Bonus tip... write at least three drafts! People hate this tip, but the hard reality is that you need to rewrite your first draft, and to keep rewriting until you've accomplished all five of these tips.
I write at least three drafts of everything, even emails. When I violate this principle, I regret it. By regret, I mean: years ago, not rewriting cost me a raise, it cost me more than one client, and it cost me some friends.


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Sehrish Irum How to Write More Successful Blog Posts


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There are a staggering 200 million blogs worldwide today, and as many as four million blog posts published per day. Yet with so much competition, most blog posts go virtually unread. Writing a blog is an excellent way for a professional to become a better writer, drive leads for a business, and express oneself. But nobody wants their writing to go unread. And no matter how successful you are, surely your blog could do better.

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Just five days before the 2012 election, US presidential candidate Mitt Romney posted a blog entitled “We Need Real Change, Big Change." To date, even with over 200 thousand followers, Romney's post has a paltry 2,037 views.
But fellow writers on this new blogging platform have had varying degrees of success. I’ve been blogging for the LinkedIn Influencers program for four months now, and I’m excited to report thatmy first 30 posts have received over 5 million page views and over 55 thousand comments to date. Seven of my posts each have over 200 thousand page views.
So what gives? Why was Romney’s post so unsuccessful, while all of the posts by a much lesser known guy (me) have received one hundred times more views and comments? Obviously, great content for a well-defined audience is key. But if you want even more success with your blog posts, follow these five simple rules:

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1) Write an amazing headline.
The value of a powerful headline simply cannot be overlooked. It’s the only thing a potential reader sees, it is the catalyst for social media sharing and it has power beyond any other part of your post to attract readers. Your headline should give readers an intriguing clue into what you will be saying. Lists, action verbs and questions are great ways to draw readers in. The best resource for headlines that I’ve ever read is Brian Clark, better known as Copyblogger. Remember, when readers tweet your article, or share it on Facebook, LinkedIn or another social platform, the only thing people may see is the headline.

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Sehrish Irum 9 Qualities Of Truly Confident People

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First things first: Confidence is not bravado, or swagger, or an overt pretense of bravery. Confidence is not some bold or brash air of self-belief directed at others.
Confidence is quiet: It’s a natural expression of ability, expertise, and self-regard.
I’m fortunate to know a number of truly confident people. Many work with me at HubSpot, others are fellow founders of their own startups some of whom I've met through my angel investment activity. But the majority are people I’ve met through my career and who work in a variety of 


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It comes as no surprise they all share a number of qualities:
1. They take a stand not because they think they are always right… but because they are not afraid to be wrong.
Cocky and conceited people tend to take a position and then proclaim, bluster, and totally disregard differing opinions or points of view. They know they’re right – and they want (actually they need) you to know it too.
Their behavior isn’t a sign of confidence, though; it’s the hallmark of an intellectual bully.
Truly confident people don’t mind being proven wrong. They feel finding out what is right is a lot more important than being right. And when they’re wrong, they’re secure enough to back down graciously.
Truly confident people often admit they’re wrong or don’t have all the answers; intellectual bullies never do.
2. They listen ten times more than they speak.
Bragging is a mask for insecurity. Truly confident people are quiet and unassuming. They already know what they think; they want to know what you think.
So they ask open-ended questions that give other people the freedom to be thoughtful and introspective: They ask what you do, how you do it, what you like about it, what you learned from it… and what they should do if they find themselves in a similar situation.
Truly confident people realize they know a lot, but they wish they knew more… and they know the only way to learn more is to listen more.
3. They duck the spotlight so it shines on others.
Perhaps it’s true they did the bulk of the work. Perhaps they really did overcome the major obstacles. Perhaps it’s true they turned a collection of disparate individuals into an incredibly high performance team.
Truly confident people don’t care – at least they don’t show it. (Inside they’re proud, as well they should be.) Truly confident people don’t need the glory; they know what they’ve achieved.
They don’t need the validation of others, because true validation comes from within.
So they stand back and celebrate their accomplishments through others. They stand back and let others shine – a confidence boost that helps those people become truly confident, too.
4. They freely ask for help.
Many people feel asking for help is a sign of weakness; implicit in the request is a lack of knowledge, skill, or experience.
Confident people are secure enough to admit a weakness. So they often ask others for help, not only because they are secure enough to admit they need help but also because they know that when they seek help they pay the person they ask a huge compliment.
Saying, “Can you help me?” shows tremendous respect for that individual’s expertise and judgment. Otherwise you wouldn't ask.
5. They think, “Why not me?”
Many people feel they have to wait: To be promoted, to be hired, to be selected, to be chosen... like the old Hollywood cliché, to somehow be discovered.
Truly confident people know that access is almost universal. They can connect with almost anyone through social media. (Everyone you know knows someone you should know.) They know they can attract their own funding, create their own products, build their own relationships and networks, choose their own path – they can choose to follow whatever course they wish.
And very quietly, without calling attention to themselves, they go out and do it.
6. They don't put down other people.
Generally speaking, the people who like to gossip, who like to speak badly of others, do so because they hope by comparison to make themselves look better.
The only comparison a truly confident person makes is to the person she was yesterday – and to the person she hopes to someday become.
7. They aren’t afraid to look silly…
Running around in your underwear is certainly taking it to extremes… but when you’re truly confident, you don’t mind occasionally being in a situation where you aren't at your best.
(And oddly enough, people tend to respect you more when you do – not less.)
8. … And they own their mistakes.
Insecurity tends to breed artificiality; confidence breeds sincerity and honesty.
That’s why truly confident people admit their mistakes. They dine out on their screw-ups. They don’t mind serving as a cautionary tale. They don’t mind being a source of laughter – for others and for themselves.
When you’re truly confident, you don’t mind occasionally “looking bad.” You realize that that when you’re genuine and unpretentious, people don’t laugh at you.
They laugh with you.
9. They only seek approval from the people who really matter.
You say you have 10k Twitter followers? Swell. 20k Facebook friends? Cool. A professional and social network of hundreds or even thousands? That’s great.
But that also pales in comparison to earning the trust and respect of the few people in your life that truly matter.
When we earn their trust and respect, no matter where we go or what we try, we do it with true confidence – because we know the people who truly matter the most are truly behind us.
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Sehrish Irum How to Turn Your Weaknesses Into Strengths







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We all have weaknesses, and we tend to try to work on eliminating them - on changing ourselves in order to become better. But change is difficult- very difficult. What if instead of trying to eliminate our weaknesses, we embraced them for what they were?

Several months ago, my friend Ben Rosner, CEO of e-home and a fellow member ofEntrepreneur's Organization, led an activity on weaknesses and strengths with my EO Forum group, based on the excellent Freak Factor manifesto by David Rendall. I found the activity to be so insightful and inspiring, I did the activity with my team at Likeable Local- and then with our team at Likeable Media. I thought I'd share it with you here as well:

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Think about your biggest weaknesses at work and in life. What qualities are you most unhappy about? Of the following list of 16 typical weaknesses, look carefully and choose the three that resonate most with you:
1) Disorganized
2) Inflexible
3) Stubborn
4) Inconsistent
5) Obnoxious
6) Emotionless
7) Shy
8) Irresponsible
9) Boring
10) Unrealistic
11) Negative
12) Intimidating
13) Weak
14) Arrogant
15) Indecisive
16) Impatient
Got your three biggest weaknesses? Great. (Don't be too depressed, the rest of this activity is more fun). Next, look at the below list, find the same three weaknesses, and look at the traits to the right of each of your three biggest weaknesses:
1) Disorganized ---> Creative
2) Inflexible ---> Organized
3) Stubborn ---> Dedicated
4) Inconsistent ---> Flexible
5) Obnoxious ---> Enthusiastic
6) Emotionless ---> Calm
7) Shy ---> Reflective
8) Irresponsible ---> Adventurous
9) Boring ---> Responsible
10) Unrealistic ---> Positive
11) Negative ---> Realistic
12) Intimidating ---> Assertive
13) Weak ---> Humble
14) Arrogant ---> Self-Confident
15) Indecisive ---> Patient
16) Impatient ---> Passionate
The three qualities to the right of your three weaknesses are all strengths.

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Hidden in your weaknesses are your strengths.
Every weakness has a corresponding strength.
The idea here is simple: Instead of trying to change your weaknesses, accept them. Don't try to fix them - it's too difficult. Instead, be sure to leverage your associated strengths. You can look to colleagues, direct reports, and even supervisors to fill in the gaps where you are weakest. Don't be afraid to ask people for help- they can add value where you are weaker. But be sure to embrace your strengths, and build upon them. After all, your strengths (even those disguised as weaknesses) - will get you far in your career, and in life.
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Now it's your turn. Did this activity resonate with you? Were the strengths corresponding withyour weaknesses accurate? What are your greatest weaknesses - and strengths? What are the takeaways for you at work and in life? Let me know your thoughts in the Comments section below! And here's to your secret strengths!















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Sehrish Irum How to Dress for Success Today

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I'm warning you: Based on conversations about this topic at my office, you may find this post to be controversial - you may totally disagree with me. You may even find it to be trivial. But with nearly 1.8 million college graduates this month to soon be looking for work, this seemed as good a time as any to talk about a question that's not so trivial to anyone looking for work: What should you wear to a job interview? And then once you have a job, what should you wear to work?
When I interviewed for my first real job after college, at Radio Disney in Boston, Massachusetts, I went into the interview in a full suit and tie, dressed to impress, or so I thought. Unfortunately, it was a hot September day and I was fifty pounds heavier than I am today. And unfortunately, I had a bit of a sweating problem back then.

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I thought I had aced the interview. In fact, I did ace the interview. I received an offer via a phone call from Peggy Iafrate, who would become my boss and one of my early mentors the very next day. Concluded Peggy:
"We loved everything about you Dave and can't wait for you to start. Well, just about everything. Please, oh please, lose the jacket and tie."
I got the job - but not because of what I wore - in spite of it. Through most of the years since then, I've been fortunate enough to be the boss, and help set the dress code for the office, and it's always been a casual or business casual setting. I've also interviewed dozens if not hundreds of job applicants, and I've seen many men and women dressed uncomfortably formally - (and a few dressed uncomfortably informally.) Conventional wisdom says to dress up formally for a job interview. But I disagree. Through the years I've come to this conclusion, truer today than ever before:
At a job interview, you should dress comfortably and (at most) a little more formally than the rest of the office.

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At a job interview, you're trying to show the organization that you'd fit in there. If you show up dressed casually and everyone else is dressed more formally, you won't fit in. That's the easy part that everyone gets. But equally true is the converse: If you show up as a man in a three piece suit or as a woman in a formal pantsuit, and everyone else there is casual, you also won't be fitting it. If a job applicant to one of our companies comes in a suit and tie, it shows that he didn't research the culture of our office - and it counts as a strike against him. Why take that risk?
Two years ago, my daughter Charlotte had a boy in her class who wore a suit and tie to school every day. It was a second grade classroom, and yes, at first, I thought Trevor was adorable. But eventually, I came to believe that his parents were doing him a disservice by letting him go to school like that every day. He didn't fit in, and on hot days with no air conditioning in that classroom, he couldn't have possibly been comfortable.
Do you want to be a Trevor, at a job interview or beyond?
So what's the solution?
Before an interview, ask the recruiter or people at the office what the unofficial dress code is. Then come in, wearing comfortable clothes, and dressed similarly, (or just a little bit more formally) to what everyone else is wearing. You'll fit in, and you'll be comfortable and confident throughout the interview.
Remember, too: It might seem like the interview - and getting the job - is everything - but in the long run, it's just the beginning. You want to work at an organization where you'll fit in and feel like part of the culture for a long time - after all, you spend more waking hours at work than anywhere else.
If you like to dress casually, do you really want to work somewhere where formal wear is expected? If you like to dress up, do you really want to work somewhere where most people dress down?
The best solution?

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Decide what dressing for success means for you- and then find an industry and organization where - at the interview and beyond - you can be comfortable, successful, and fit in with the corporate culture.
Want to work in a suit? Interview at organizations that'll support that - where it's part of the corporate culture.
Want to work while dressed casually? Interview at organizations where that's the norm.
Want to work at home in your underwear? Luckily for you, more than ever before, there are telecommuting positions and work-from-home positions available. But in that case, it's probably best to get a bit more dressed up for your interview.
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Sehrish Irum The 1 Thing You Must Do In Every Job Interview

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I recently interviewed an excellent candidate for a position at our growing startup, Likeable Local. The woman had an incredible resume, an infectious personality, and, seemingly, a great work ethic. She was dressed for success, with a style fitting our culture. She answered all of my questions well, and seemed like a potential excellent fit for our company. Yet, despite all of this, she didn’t receive another interview, and I absolutely couldn’t seriously consider hiring her. What went wrong?
When I asked her what questions she had for me, the job candidate replied, “None, really. I’ve been following you guys online for awhile and feel like I know everything already.”
That was a fatal error, of course. By not asking questions, she told me she wasn’t truly interested in learning more, in creating value, and in our company. I couldn’t hire an otherwise very-well-qualified candidate because, in her lack of questions, she displayed a lack of passion for, interest in, and curiosity about our company and the position.
The most important thing you must do in every interview is to ask great questions.
The key is to ask great questions- not to ask questions that you should know the answers to already (“What does the position entail?) or questions that make it all about you (“What is your vacation policy?”)

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Here are 9 great questions you can use or make your own on your next job interview. Obviously they're generic and should be tailored based on circumstances:
1) Who would make the ideal candidate for this position?
2) How will the work I’ll be doing contribute to the organization’s mission?
3) What were the best things about the last person who held this position?
4) What are three ways I can contribute to the company beyond the job description?
5) How can I best contribute to the department’s goals?
6) How do you see me best contributing to the corporate culture and morale?
7) What do you see as the biggest challenges of working here and how can I overcome those challenges?
8) What is your vision for where the company or department will be in one year? In 3-5 years?
9) How can I best help you and the team succeed?
Of course, the more research you do in advance, the more you can ask specific questions about the company’s recent news, blog posts, product launches, plans, etc. But here’s the bottom line:
Ask questions that demonstrate genuine interest in the organization and how you can fit in to their success.
Remember, also, job interviewing is a two-way-street! By asking questions, you can get a much better sense of the organization you’re interviewing at, and the extent to which you’d even want to work there.
An interview is just like a date. A date is a two way street-- where both parties are seeing if tis a right fit. The dater who talks and talks, even if they're a good match, seems disinterested in the other person. It's the same with interviewing. Show that you are invested and interested in the person, by asking questions.
When job seekers come in to Likeable not only with great answers, but with great questions, I get excited about the prospects of hiring them. And hopefully, they can get some great answers from us, and get excited about the prospects of working there as well.
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