Sehrish Irum
There are a staggering 200 million blogs worldwide today, and as many as four million blog posts published per day. Yet with so much competition, most blog posts go virtually unread. Writing a blog is an excellent way for a professional to become a better writer, drive leads for a business, and express oneself. But nobody wants their writing to go unread. And no matter how successful you are, surely your blog could do better.
Sehrish Irum
Sehrish Irum
Just five days before the 2012 election, US presidential candidate Mitt Romney posted a blog entitled “We Need Real Change, Big Change." To date, even with over 200 thousand followers, Romney's post has a paltry 2,037 views.
But fellow writers on this new blogging platform have had varying degrees of success. I’ve been blogging for the LinkedIn Influencers program for four months now, and I’m excited to report thatmy first 30 posts have received over 5 million page views and over 55 thousand comments to date. Seven of my posts each have over 200 thousand page views.
So what gives? Why was Romney’s post so unsuccessful, while all of the posts by a much lesser known guy (me) have received one hundred times more views and comments? Obviously, great content for a well-defined audience is key. But if you want even more success with your blog posts, follow these five simple rules:
Sehrish Irum
Sehrish Irum
1) Write an amazing headline.
The value of a powerful headline simply cannot be overlooked. It’s the only thing a potential reader sees, it is the catalyst for social media sharing and it has power beyond any other part of your post to attract readers. Your headline should give readers an intriguing clue into what you will be saying. Lists, action verbs and questions are great ways to draw readers in. The best resource for headlines that I’ve ever read is Brian Clark, better known as Copyblogger. Remember, when readers tweet your article, or share it on Facebook, LinkedIn or another social platform, the only thing people may see is the headline.
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